ZOOM IN THE METRO

In Retrospect… You guys know about the Take The Stage campaign I was involved in right? Yeah, around that time, I opened the Metro on one bright Monday morning to find my name in the thing! It’s a massive achievement for me, I must say. They got my age wrong, but that’s okay. I mean, sorry to sound so depressing and dark but I’m happy I made it onto the papers without having to kill anybody. Newspaper coverage without a criminal record is hard to get nowdays. Thankyou Adidas. Thankyou Metro. I hope the good young people do will continue to be recognised in our press…hoorah! 

ADIDAS X ANDRE ZOOM - BILLBOARDS GALORE!!!

I don’t know If I am ever going to be on a billboard again, so forgive me if this gets over-emotional. I’ve only been calling myself ZoOm for two and a half years now… and already it’s come to this! God is good eh? There was many a time when I was first starting out, I was trying to follow the crowd, and getting no attention at the end of it all. Nothing really started to spark until I got tired and started creating what I wanted to create. Now I have a name alongside one of the biggest brands in the world. Top-class stuff. These billboards are long gone now, but my cousin and me went around North West London to take pictures of every poster we could find. It’s only when I did this trip when I relised how special this moment is. What is even more crzy is the posters that are over in North Wembley. 

Here is the building which used to be called ‘grandmas house’. This is where I wrote my first comic book. This is where I had my fondest memories. This is also the place where I wrote ‘MAD AS HELL’, the last project I made before I walked out of grandmas house, never being able to go back in again. Down the road from that house is where my grandfather, a patriot and defender of the Christian faith was tragically killed in a car accident. Just next to the spot where he died, is a bus shelter. A bus shelter that had my name on it.

My grandmother passed away, my grandfather passed away, but I live on. It’s a weird triangle. And I know to some of you this may seem like an overly-dramatic sob story, but I don’t know, I felt that particular poster in North Wembley was very significant, I just felt to share with you.

But yes, happy days overall. If this can be achieved in two and a half years then my life is truly a hypeness. Got to work harder, be better, reach higher. Onwards and upwards yeah?

In a bit..

ZoOm

ANDRE ZOOM X ADIDAS 'TAKE THE STAGE' CAMPAIGN

Well, this is a bit of a madness isn't it? It's hype to know that exactly a year after writing 'MAD AS HELL' (a book about my frustration of not being respected as an artist), I'm now one of the thirty two that's featured in the new Adidas campaign. It's a blessing for sure. For those who did not know, I was gone off to Canada at the beginning of 2012 for an internship in SID LEE, one of the biggest advertising agencies in the world! For those that knew I was away, probably did not know it was all a present form Adidas, bless them. I must say that it caused a major shift in how I saw the world, it's much easier to conquer than I thought haha. It's real humbling to be apart of this project with so many amazing people...

Anyway, ignore the babling, here is the video:

Marvellously edited no? Thankyou Adidas.
LOL oh yeah...
The campaign was launched with an advert with Wretch32 and Example and some of the most inspirational kids you'll ever know. I never thought that I was in the ad, but I'll be, I am...

Fair enough, it's the back of my head, but is it not the most beautiful display of a man's bean you have ever seen? Be honest.


This is just the tip of the iceberg too, there's more to come. If you look closely, a clue is given somewhere in my video. The first one that guesses what I'm talking about correctly get's a free ZoOm book of your choice, nice. I just want to give a major 'I LOVE YOU' to Ruby Psuedo (The crew and the person)... SID LEE (I miss you guys, I miss Five Guys too) and everyone that has been sharing this video, putting it on your blogs, asking for interviews and stuff. I love it.
Large up the Project 32 team too, London is ours baby!
Onwards and upwards yeah?


#TakeTheStage
ZoOm x