ADIDAS X ANDRE ZOOM - BILLBOARDS GALORE!!!

I don’t know If I am ever going to be on a billboard again, so forgive me if this gets over-emotional. I’ve only been calling myself ZoOm for two and a half years now… and already it’s come to this! God is good eh? There was many a time when I was first starting out, I was trying to follow the crowd, and getting no attention at the end of it all. Nothing really started to spark until I got tired and started creating what I wanted to create. Now I have a name alongside one of the biggest brands in the world. Top-class stuff. These billboards are long gone now, but my cousin and me went around North West London to take pictures of every poster we could find. It’s only when I did this trip when I relised how special this moment is. What is even more crzy is the posters that are over in North Wembley. 

Here is the building which used to be called ‘grandmas house’. This is where I wrote my first comic book. This is where I had my fondest memories. This is also the place where I wrote ‘MAD AS HELL’, the last project I made before I walked out of grandmas house, never being able to go back in again. Down the road from that house is where my grandfather, a patriot and defender of the Christian faith was tragically killed in a car accident. Just next to the spot where he died, is a bus shelter. A bus shelter that had my name on it.

My grandmother passed away, my grandfather passed away, but I live on. It’s a weird triangle. And I know to some of you this may seem like an overly-dramatic sob story, but I don’t know, I felt that particular poster in North Wembley was very significant, I just felt to share with you.

But yes, happy days overall. If this can be achieved in two and a half years then my life is truly a hypeness. Got to work harder, be better, reach higher. Onwards and upwards yeah?

In a bit..

ZoOm

MAD AS HELL: OUT NOW

So for those who have been following what I've been doing for the past week or so, here it is in all of it's glory. Oh yeah.. 'I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!'. The title 'MAD AS HELL' was taken from the Cult Classic film 'Network' which has a television presenter going postal on live television. Google it.

For those who know ZoOm closely, you would know that I was going through a little rough patch these past few weeks.  It almost felt as if nine gallons of rage was just bubbling inside of me. So I took my older cousins advice and did the wisest thing I knew to do at the time, let all of my emotion go out. I wrote a couple thousand word rant and drew an emotionaly torn man on A1 paper to epitimise what I was feeling. From idea to completion, this project took me around two weeks. It took me a night to write the book, two days to do the illustrations, three days to do the pizza boxes, and a day to do the screen printing. The rest of the days consisted of waiting for the printers to finish this 50 page novella. You might call it another Hypeness project, but I just see it as an outlet. Never underestimate art therapy.
My pain your pleasure ey? 
This project, as you would have guessed, is a personal one, so whatever is printed, is printed in very limited number. In regards to the pizza boxes, only 10 were produced. That leaves 15 books to be sold separately. So if you are interested, send us an email before they are all gone!
zoom@zoom4you.co.uk
Stay tuned, because this is not the last you  have heard of 'MAD AS HELL'. Believe. 
Stay ULTRA Always
ZoOm

The Making Of 'MAD AS HELL': Part II

Ohhh you wanna see more ey? Okay so let's do a little catch up. You already know I drew my final design on A1 paper. I had that scanned and ready for a screenprint. 

Yeah so I might as well tell you that I am doing a series of T-shirts. 'MAD AS HELL' was screen printed by yours truly, but major shoutout to the one and only Harleen Bhamra for drying the paint off the T-shirts while I was printing them. She made the process much quicker. Love you much!

 An edition of 10...

So do you remember in Part 1 when I was talking about the pizza boxes? I'm gonna have a little bit of fun with them. KMT (Kiss My teeth) to nearly all of the stress that happened to me while creating this project.

The final product is soon ready...just a few more tweaks.

MAD AS HELL

Stay ULTRA Always

ZoOm 

The Making Of 'MAD AS HELL': Part I

Art is apparently an outward expression of the contents of the heart. If that be the case, what's inside me is not pretty. 

This was my first drawing for my 'MAD AS HELL' Project, a Clothing/Literature experiment that I am working on. For those that know me, this hasn't been an easy time for me. So I suppose the best way to let it all out without hurting someone would be through my art. 

 'MAD AS HELL' design attempt #2

 'MAD AS HELL' Final...kinda.

 So I, like an idiot, bought an A1 piece of paper thinking its A3...so the final drawing is HUGE. How I got to scan this perfectly is beyond me......

What do you think I'm gonna do with that box huh? The end product is going to look MEAN.
You guys are gonna love this one!


Stay ULTRA
ZoOm x