Monday, 18 April 2011


So for those who have been following what I've been doing for the past week or so, here it is in all of it's glory. Oh yeah.. 'I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!'. The title 'MAD AS HELL' was taken from the Cult Classic film 'Network' which has a television presenter going postal on live television. Google it.
For those who know ZoOm closely, you would know that I was going through a little rough patch these past few weeks.  It almost felt as if nine gallons of rage was just bubbling inside of me. So I took my older cousins advice and did the wisest thing I knew to do at the time, let all of my emotion go out. I wrote a couple thousand word rant and drew an emotionaly torn man on A1 paper to epitimise what I was feeling. From idea to completion, this project took me around two weeks. It took me a night to write the book, two days to do the illustrations, three days to do the pizza boxes, and a day to do the screen printing. The rest of the days consisted of waiting for the printers to finish this 50 page novella. You might call it another Hypeness project, but I just see it as an outlet. Never underestimate art therapy.
My pain your pleasure ey? 
This project, as you would have guessed, is a personal one, so whatever is printed, is printed in very limited number. In regards to the pizza boxes, only 10 were produced. That leaves 15 books to be sold separately. So if you are interested, send us an email before they are all gone!
Stay tuned, because this is not the last you  have heard of 'MAD AS HELL'. Believe. 
Stay ULTRA Always

Wednesday, 13 April 2011

Inspire me always X ZOOM4YOU = B (Sneak Peek)

You thought we was only working on 'MAD AS HELL' right? HAHAHAHAHA....nope!
The ZOOM4YOULOT worked with it's beautiful cousin company 'Inspire Me Always' to design a creative journal that simply goes by the name of 'B'.
B Creative 
B Inspired
B Encouraged 
After much 'hush hush' we are now able to show you the finished product. They are launching at the Beulah Apostolic Church in Luton tonight. They are running on a limited number of 50, so if you want one, then contact us like....NOW!
As said before, this is only a sneak peak so you shall be seeing more of this soon
Stay ULTRA Always

Saturday, 9 April 2011

The Making Of 'MAD AS HELL': Part II

Ohhh you wanna see more ey? Okay so let's do a little catch up. You already know I drew my final design on A1 paper. I had that scanned and ready for a screenprint. 

Yeah so I might as well tell you that I am doing a series of T-shirts. 'MAD AS HELL' was screen printed by yours truly, but major shoutout to the one and only Harleen Bhamra for drying the paint off the T-shirts while I was printing them. She made the process much quicker. Love you much!
 An edition of 10...
So do you remember in Part 1 when I was talking about the pizza boxes? I'm gonna have a little bit of fun with them. KMT (Kiss My teeth) to nearly all of the stress that happened to me while creating this project.
The final product is soon ready...just a few more tweaks.

Stay ULTRA Always

Tuesday, 5 April 2011

The Making Of 'MAD AS HELL': Part I

Art is apparently an outward expression of the contents of the heart. If that be the case, what's inside me is not pretty. 
This was my first drawing for my 'MAD AS HELL' Project, a Clothing/Literature experiment that I am working on. For those that know me, this hasn't been an easy time for me. So I suppose the best way to let it all out without hurting someone would be through my art. 
 'MAD AS HELL' design attempt #2
 'MAD AS HELL' Final...kinda.
 So I, like an idiot, bought an A1 piece of paper thinking its the final drawing is HUGE. How I got to scan this perfectly is beyond me......
What do you think I'm gonna do with that box huh? The end product is going to look MEAN.
You guys are gonna love this one!

ZoOm x

Monday, 4 April 2011

'MAD AS HELL' Sneak Peak

Nuff Said...

Rest In Peace Grandma Anderson

It's been two weeks since nanny passed. For those who have been following me on twitter you would have clocked that I haven't been speaking for a while. Learning that theres a time to chat...and theres a time to sit down and reflect. Read about the legend that is my grandma in this FLASHBACK CLASSIC.
R.I.P Nan - I'm missing you so much.
ZoOm xx